Newspaper Ad

My newspaper ad is either going to be 3.79 x 4 or 4 x 3.79.

Specifications: This assignment was a newspaper ad and we had to use a bitmap image. With this bitmap image though, we could not take it into illustration and work on it so we had to solely depend on our artistic (drawing) abilities. I would have liked for the edges of the letters to be more precise. There were several steps that I had to do to get the bitmap image ready for placement into the ad. It had to be scanned (line screen) and the resolution is 679! 

My target audience was females who are interested in getting portraits done (seniors, graduations etc).

My call to action is the contact info- website and phone numbers.

Thumbs 1-4

Thumbs 5-8

Thumbs 9 & 10

2 Roughs

Here is the final version!

All images are copyright of Jessica Loggins 2011.

Logo Change

Assignment: Find a logo that has changed and discuss its changes and explain personal opinions.

I chose the MTV Logo. The logo didnt have a major reconstruction, but it is more described as a refreshing change over a massive one. I prefer the new logo. It is more clean-cut and to the point. The old logo was a little rough around the edges and the 'Music Television' was redundant. They are to the point (thankfully for them) where they dont need much to showcase who they are, which depicts good designing. 

All images are copyright of Creative Review 2010.

Ads

The assignment was to find ads with good or bad designs. Below are the ads that I found with a few comments.

I like this because of the photo. It showcases what they are wanting to sell and then explains it.

I like how they incorporated Spring into this ad! And I like how they used the sunflowers as a design tool.

The problem that I see with this ad is that the photography doesnt offer clear ideas of what they are selling.

This is my favorite ad. I love how the golf clubs are the main focus and it really draws your attention.

I dont like this ad. I think that it is too busy with no real focus.

Loggins Direct Mail

Specifications:
This job required us to create a direct mail piece. We are to create an "eggshell" in order for us to only change a few elements within the "eggshell". We have to change at least 3 elements. We have to create a document that will adapt to two different demographics and narrow them down as far as they will go.


My choice:
I chose to do a direct mail piece for Military Science (ROTC). After speaking with my commander, he wanted me to create a piece that thanked individuals for their interest in the program. I will apply one piece to females in the military with the photos, names and addresses changes. My second piece will apply to males with the photos, names and addresses changing as well. 


Below is my rough that I have created. It will have 4 printed sides, back to back. Front, inside left, inside right and back. My rough shows a white background but in reality, it will be black with yellow and white type. 

                             

Girl Version FINAL

                                                                         

Boy Version Final

INSIDE LEFT

INSIDE RIGHT

BACK

 

Thumbs- Outside and Inside

2 Thumbnails- Outside and Inside

2 Thumbnails- Outside and Inside

All images are copyright of Jessica Loggins 2011.