The Finale

I am creating a fold out piece of information that can be displayed at my business location, whenever that happens for me! It is also a great hand out, or could be used as a direct mail piece. My target audience is females primarily, and those who want to get their photos taken. My printing specifications are on a 13X19 sheet of paper, which I will be using 11X13.5 plus a bleed. My call to action is email, blog, phone numbers and email!

 

Thumbs 1 & 2

Thumbs 3-5

Inside

Outside

FINAL!

Photo Packages {Specials!}

We have so much headed our way and we need to be sure we capture all we can! Have you gotten your mom her special gift yet so show her how much she means to you? Think photography! Mom's, spoil yourself and get photos with your kiddos-- or do a beauty session without =) It's all about you! And don't forget dad's too, they love photo reminders! 

Graduates, we have worked for 4 years for this! Take some photos and be proud!

Letterhead

I created my own letterhead and A6/#10 Envelopes. You have to use your imagination in order to see the borders.

Here is the letterhead!

Here is the envelope.

Graduation Invites!

Its about that time, I am finally about to graduate and commission! Here are the invites that I sent out. They are 6x4 and they are back to back.

Front- Invite to Commissioning

Back- Invite to Graduation (it has a white border)

Publication Ad

Publication Ad.
We have to create an ad for a publication and the publication is our choice. I chose Allure.
The challenges when making a publication ad is the space that is given to you. You have to be aware of the spine of the magazine and its bending and bleeds and trims can be different on all sides. The different file formats are used are all through Photoshop, Illustrator and InDesign. The flowery-wing is from Illustrator and saved as an ai file. All photos are from Photoshop and saved as tiff or eps. The microsoft tag is saved as tif and I really like the tag because the colors correspond with my blue color throughout the ad. The microsoft tags can be created at:

http://tag.microsoft.com/create-your-own-tag.aspx

You have to have an account, but it doesnt have to be an msn account. I was able to use my yahoo account just fine. I actually dont have the microsoft tag application on my phone, but am told that the white barrier around the tag needs to be still be there (I cropped mine out because it didnt go with my design :)) Its useless though if it doesnt work, so I will try that out. It SHOULD lead you our website of photography.

Here are my thumbs. I want the image to be the grabber.

Here is my rough. There is going to be overlapping text over the photo

 

FINALE!

All images are copyright of Jessica Loggins 2011.

Newspaper Ad

My newspaper ad is either going to be 3.79 x 4 or 4 x 3.79.

Specifications: This assignment was a newspaper ad and we had to use a bitmap image. With this bitmap image though, we could not take it into illustration and work on it so we had to solely depend on our artistic (drawing) abilities. I would have liked for the edges of the letters to be more precise. There were several steps that I had to do to get the bitmap image ready for placement into the ad. It had to be scanned (line screen) and the resolution is 679! 

My target audience was females who are interested in getting portraits done (seniors, graduations etc).

My call to action is the contact info- website and phone numbers.

Thumbs 1-4

Thumbs 5-8

Thumbs 9 & 10

2 Roughs

Here is the final version!

All images are copyright of Jessica Loggins 2011.

Logo Change

Assignment: Find a logo that has changed and discuss its changes and explain personal opinions.

I chose the MTV Logo. The logo didnt have a major reconstruction, but it is more described as a refreshing change over a massive one. I prefer the new logo. It is more clean-cut and to the point. The old logo was a little rough around the edges and the 'Music Television' was redundant. They are to the point (thankfully for them) where they dont need much to showcase who they are, which depicts good designing. 

All images are copyright of Creative Review 2010.

Ads

The assignment was to find ads with good or bad designs. Below are the ads that I found with a few comments.

I like this because of the photo. It showcases what they are wanting to sell and then explains it.

I like how they incorporated Spring into this ad! And I like how they used the sunflowers as a design tool.

The problem that I see with this ad is that the photography doesnt offer clear ideas of what they are selling.

This is my favorite ad. I love how the golf clubs are the main focus and it really draws your attention.

I dont like this ad. I think that it is too busy with no real focus.

Loggins Direct Mail

Specifications:
This job required us to create a direct mail piece. We are to create an "eggshell" in order for us to only change a few elements within the "eggshell". We have to change at least 3 elements. We have to create a document that will adapt to two different demographics and narrow them down as far as they will go.


My choice:
I chose to do a direct mail piece for Military Science (ROTC). After speaking with my commander, he wanted me to create a piece that thanked individuals for their interest in the program. I will apply one piece to females in the military with the photos, names and addresses changes. My second piece will apply to males with the photos, names and addresses changing as well. 


Below is my rough that I have created. It will have 4 printed sides, back to back. Front, inside left, inside right and back. My rough shows a white background but in reality, it will be black with yellow and white type. 

                             

Girl Version FINAL

                                                                         

Boy Version Final

INSIDE LEFT

INSIDE RIGHT

BACK

 

Thumbs- Outside and Inside

2 Thumbnails- Outside and Inside

2 Thumbnails- Outside and Inside

All images are copyright of Jessica Loggins 2011. 

Loggins Notepad

Above are the thumbnails that I created for this assignment. 

Assignment:

Create a notepad that I could use to advertise my professional capabilities.  My call to action are the phone numbers on the notepad as well as the QR code and email.

Specifications:

Only use black and white.

Create 10 thumbnails/roughs.

My thoughts:

I really enjoyed this assignment. I enjoy assignments that I can apply in my life and can possibly continue to use. Designing a notepad is something that I have never thought of but it should be considered part of a package for a business because notepads are so widely used and they don't hurt the pocketbook as other great advertisements are considered. I cant wait to see mine in print!

FINAL

All images are created and to be used only by Jessica Loggins, 2011.

Master Photo Page

Raster Image- 4 Color

Raster Image- COB
-Make a clipping path

 Raster Image- Duotone
-The two colors can be picked

Raster Image- Grayscale
-Use from the drop down menu "Image"  


I didn't know what the project was until we were in the middle of it so that is why my image is such an abstract one! I would have much rather worked on an image that I could have applied these effects to versus a stone wall. But, I learned how to apply these effects and I can apply to them to my next project!