Tuesday, April 12, 2011

Publication Ad

Publication Ad.
We have to create an ad for a publication and the publication is our choice. I chose Allure.
The challenges when making a publication ad is the space that is given to you. You have to be aware of the spine of the magazine and its bending and bleeds and trims can be different on all sides. The different file formats are used are all through Photoshop, Illustrator and InDesign. The flowery-wing is from Illustrator and saved as an ai file. All photos are from Photoshop and saved as tiff or eps. The microsoft tag is saved as tif and I really like the tag because the colors correspond with my blue color throughout the ad. The microsoft tags can be created at:

http://tag.microsoft.com/create-your-own-tag.aspx

You have to have an account, but it doesnt have to be an msn account. I was able to use my yahoo account just fine. I actually dont have the microsoft tag application on my phone, but am told that the white barrier around the tag needs to be still be there (I cropped mine out because it didnt go with my design :)) Its useless though if it doesnt work, so I will try that out. It SHOULD lead you our website of photography.






Here are my thumbs. I want the image to be the grabber.

Here is my rough. There is going to be overlapping text over the photo

 







FINALE!

All images are copyright of Jessica Loggins 2011.

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