 |
| Here is the letterhead! |
 |
| Here is the envelope. |
...so they beauty is in the eye of the beholder. Let me be your beholder.
Tuesday, April 12, 2011
Letterhead
I created my own letterhead and A6/#10 Envelopes. You have to use your imagination in order to see the borders.
Graduation Invites!
Its about that time, I am finally about to graduate and commission! Here are the invites that I sent out. They are 6x4 and they are back to back.
 |
| Front- Invite to Commissioning |
 |
| Back- Invite to Graduation (it has a white border) |
Publication Ad
Publication Ad.
We have to create an ad for a publication and the publication is our choice. I chose Allure.
The challenges when making a publication ad is the space that is given to you. You have to be aware of the spine of the magazine and its bending and bleeds and trims can be different on all sides. The different file formats are used are all through Photoshop, Illustrator and InDesign. The flowery-wing is from Illustrator and saved as an ai file. All photos are from Photoshop and saved as tiff or eps. The microsoft tag is saved as tif and I really like the tag because the colors correspond with my blue color throughout the ad. The microsoft tags can be created at:
http://tag.microsoft.com/create-your-own-tag.aspx
You have to have an account, but it doesnt have to be an msn account. I was able to use my yahoo account just fine. I actually dont have the microsoft tag application on my phone, but am told that the white barrier around the tag needs to be still be there (I cropped mine out because it didnt go with my design :)) Its useless though if it doesnt work, so I will try that out. It SHOULD lead you our website of photography.
All images are copyright of Jessica Loggins 2011.
We have to create an ad for a publication and the publication is our choice. I chose Allure.
The challenges when making a publication ad is the space that is given to you. You have to be aware of the spine of the magazine and its bending and bleeds and trims can be different on all sides. The different file formats are used are all through Photoshop, Illustrator and InDesign. The flowery-wing is from Illustrator and saved as an ai file. All photos are from Photoshop and saved as tiff or eps. The microsoft tag is saved as tif and I really like the tag because the colors correspond with my blue color throughout the ad. The microsoft tags can be created at:
http://tag.microsoft.com/create-your-own-tag.aspx
You have to have an account, but it doesnt have to be an msn account. I was able to use my yahoo account just fine. I actually dont have the microsoft tag application on my phone, but am told that the white barrier around the tag needs to be still be there (I cropped mine out because it didnt go with my design :)) Its useless though if it doesnt work, so I will try that out. It SHOULD lead you our website of photography.
 |
| Here are my thumbs. I want the image to be the grabber. |
 |
| Here is my rough. There is going to be overlapping text over the photo |
 |
| FINALE! |
Wednesday, March 30, 2011
Newspaper Ad
My newspaper ad is either going to be 3.79 x 4 or 4 x 3.79.
Specifications: This assignment was a newspaper ad and we had to use a bitmap image. With this bitmap image though, we could not take it into illustration and work on it so we had to solely depend on our artistic (drawing) abilities. I would have liked for the edges of the letters to be more precise. There were several steps that I had to do to get the bitmap image ready for placement into the ad. It had to be scanned (line screen) and the resolution is 679!
My target audience was females who are interested in getting portraits done (seniors, graduations etc).
My call to action is the contact info- website and phone numbers.
Specifications: This assignment was a newspaper ad and we had to use a bitmap image. With this bitmap image though, we could not take it into illustration and work on it so we had to solely depend on our artistic (drawing) abilities. I would have liked for the edges of the letters to be more precise. There were several steps that I had to do to get the bitmap image ready for placement into the ad. It had to be scanned (line screen) and the resolution is 679!
My target audience was females who are interested in getting portraits done (seniors, graduations etc).
My call to action is the contact info- website and phone numbers.
Thumbs 1-4
Thumbs 5-8
Thumbs 9 & 10
2 Roughs
 | ||
| Here is the final version! |
All images are copyright of Jessica Loggins 2011.
Logo Change
Assignment: Find a logo that has changed and discuss its changes and explain personal opinions.
I chose the MTV Logo. The logo didnt have a major reconstruction, but it is more described as a refreshing change over a massive one. I prefer the new logo. It is more clean-cut and to the point. The old logo was a little rough around the edges and the 'Music Television' was redundant. They are to the point (thankfully for them) where they dont need much to showcase who they are, which depicts good designing.
All images are copyright of Creative Review 2010.
Tuesday, March 29, 2011
Ads
The assignment was to find ads with good or bad designs. Below are the ads that I found with a few comments.
 |
| I like this because of the photo. It showcases what they are wanting to sell and then explains it. |
 |
| I like how they incorporated Spring into this ad! And I like how they used the sunflowers as a design tool. |
 |
| The problem that I see with this ad is that the photography doesnt offer clear ideas of what they are selling. |
 |
| This is my favorite ad. I love how the golf clubs are the main focus and it really draws your attention. |
 |
| I dont like this ad. I think that it is too busy with no real focus. |
Wednesday, March 2, 2011
Loggins Direct Mail
Specifications:
This job required us to create a direct mail piece. We are to create an "eggshell" in order for us to only change a few elements within the "eggshell". We have to change at least 3 elements. We have to create a document that will adapt to two different demographics and narrow them down as far as they will go.
My choice:
I chose to do a direct mail piece for Military Science (ROTC). After speaking with my commander, he wanted me to create a piece that thanked individuals for their interest in the program. I will apply one piece to females in the military with the photos, names and addresses changes. My second piece will apply to males with the photos, names and addresses changing as well.
Below is my rough that I have created. It will have 4 printed sides, back to back. Front, inside left, inside right and back. My rough shows a white background but in reality, it will be black with yellow and white type.
This job required us to create a direct mail piece. We are to create an "eggshell" in order for us to only change a few elements within the "eggshell". We have to change at least 3 elements. We have to create a document that will adapt to two different demographics and narrow them down as far as they will go.
My choice:
I chose to do a direct mail piece for Military Science (ROTC). After speaking with my commander, he wanted me to create a piece that thanked individuals for their interest in the program. I will apply one piece to females in the military with the photos, names and addresses changes. My second piece will apply to males with the photos, names and addresses changing as well.
Below is my rough that I have created. It will have 4 printed sides, back to back. Front, inside left, inside right and back. My rough shows a white background but in reality, it will be black with yellow and white type.
 |
| Girl Version FINAL |
 | |
| Boy Version Final |
 |
| INSIDE LEFT |
 |
| INSIDE RIGHT |
 |
BACK Thumbs- Outside and Inside   All images are copyright of Jessica Loggins 2011. |
Subscribe to:
Posts (Atom)